SYS.01 Objective
CES membership is priced for senior people and offers intangibles: intelligence before it reaches the mainstream, and proximity to C-suite executives, senior policymakers and defence leaders.
Nothing in that list photographs. The design problem is making access feel concrete without overclaiming, at a fee level where the reader will not be rushed.
SYS.02 Creative response
Brochure design and work on the membership proposition itself, the recommendation to build a comprehensive membership brochure came from W'A.I before the brief did.
- Global membership brochure (October 2025). A PDF built from the live site, structured around the membership tiers
- Membership and sponsorship brochure (February 2026). The second edition, extending into sponsorship
- A CES slide deck (January 2026). Existing content converted into a presentation format
- Proposition work. Recommendations on what the brochure had to carry: CES's position in economic security, exclusive access, evidence from current members, and a clear return at each tier
SYS.03 Creative response
- Global membership brochure (October 2025). A PDF built from the live site, structured around the membership tiers
- Membership and sponsorship brochure (February 2026). The second edition, extending into sponsorship
- A CES slide deck (January 2026). Existing content converted into a presentation format
- Proposition work. Recommendations on what the brochure had to carry: CES's position in economic security, exclusive access, evidence from current members, and a clear return at each tier
SYS.04 The work
CES · The Monitor · CES, the Bush House rebuild · Economic warfare tooling · Future of Security
Selling a room
Access is the hardest thing to put in a brochure and the reason people join.
If this looks close to something you are dealing with, the quickest route is to say so in a sentence. You will get a real reply from a person, usually with a first read on the problem rather than a calendar link.