SYS.01 Objective
LINK runs the network behind almost every cash machine in the country, and its ATM Fraud Group is the part of it that stops organised attacks on that network.
Recognition inside a body like that is not a marketing exercise. It is read by people who know exactly what the work involved, so it has to be accurate before it is attractive.
SYS.02 Creative response
Design for the ATM Fraud Group, commissioned directly.
- A commemorative medal for the ATM Fraud Group
- A second engagement with the same organisation, a decade after the first, the earlier report design is recorded at <a href=”link-atm.html”>LINK · report design
LINK
SYS.03 Creative response
- A commemorative medal for the ATM Fraud Group
- A second engagement with the same organisation, a decade after the first, the earlier report design is recorded at <a href=”link-atm.html”>LINK · report design
SYS.04 Creative response
Two engagements a decade apart, on opposite sides of the table, the first through an agency, the second direct. That is worth separating rather than merging, because they are different relationships and only one of them is W'A.I's.
Accurate before attractive
Recognition inside a technical body is read by people who know what the work took.
If this looks close to something you are dealing with, the quickest route is to say so in a sentence. You will get a real reply from a person, usually with a first read on the problem rather than a calendar link.