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W'A.I // SYSTEM READOUT
DivisionGrow
ClientLINK
RoleReport design, 2013 · medal design under W'A.I contract, 2024
StatusW'A.I client (2024) · and earlier prior experience

LINK

Two engagements, a decade apart: the earlier report design, and, later, as W'A.I under contract, a medal for the ATM Fraud Group.

This is the earlier of two engagements with LINK. The 2024 W'A.I engagement is covered separately at LINK.

Prior experience · report design

SYS.01 Objective

LINK operates the UK's ATM network. Its ATM Fraud Group brings together the people across banking and law enforcement who work on cash machine crime, a field where success looks like nothing happening.

The brief called for something to mark that contribution. A challenge coin is an unusual object for a payments network to commission: it belongs to a military and emergency-services tradition of recognising service that can't be publicised.

SYS.02 Creative response

Two separate relationships.

  • A design proposal. Prepared and issued as A W'A.I Design Proposal For LINK
  • Work to the client's own standards. Delivered against the LINK Service Mark Guidelines v2.0
  • Medal design for the ATM Fraud Group. Initial concepts 22 January 2024, developed 23 January, final concepts 24 January, three rounds in three days
  • Report design. The earlier LINK engagement
  • A signed contract. Drafted 5 January 2024, executed 16 January 2024

SYS.03 Creative response

  • A design proposal. Prepared and issued as A W'A.I Design Proposal For LINK
  • Work to the client's own standards. Delivered against the LINK Service Mark Guidelines v2.0
  • Medal design for the ATM Fraud Group. Initial concepts 22 January 2024, developed 23 January, final concepts 24 January, three rounds in three days
  • Report design. The earlier LINK engagement
  • A signed contract. Drafted 5 January 2024, executed 16 January 2024

SYS.04 Results

16 Jan 2024, contract signed

3concept rounds

3 days, initial to final concepts

2follow-on invoices

Three concept rounds in three consecutive days is the notable operational fact: the engagement moved from initial concepts to final concepts inside 48 hours of the first presentation.

SYS.05 The work

LINK
FIG. 01LINK
LINK
FIG. 02LINK
LINK
More for LINK

LINK

Got one of these?

Recognition for work that can’t be publicised

Some results are measured in what didn’t happen. That still deserves an object.

If this looks close to something you are dealing with, the quickest route is to say so in a sentence. You will get a real reply from a person, usually with a first read on the problem rather than a calendar link.

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