W’A.I is a digital marketing and communications agency that leverages artificial intelligence to accelerate client results. Founded in 2023 by a marketing veteran and communications specialist, Kris Makuch, W’A.I blends proven marketing expertise with cutting-edge AI capabilities to propel the success of innovative brands.
W’A.I’s substantial experience in creative strategy, data science, copywriting, designing and prompt engineering is the perfect mix to unlock the power of AI to optimise and automate campaign execution. With this hybrid approach of using AI’s analytical precision and the experience of human strategic guidance, W’A.I can rapidly test creative permutations, tailor messaging, and efficiently allocate budgets to the highest-performing initiatives.
W.A.I, is built on the belief that AI should benefit growing businesses, not just tech giants. W’A.I’s mission is to democratise access to transformative marketing technology through a consultative, client-focused approach. We partner with you to unleash AI’s possibilities.
The cost-of-living crisis is squeezing small and medium-sized businesses harder as consumers need longer payment terms that only big buyers can offer. W.A.I uses artificial intelligence to save small and medium businesses time and money by creating efficient marketing campaigns faster and at lower costs.
W.A.I uses artificial intelligence to save small and medium businesses time and money by creating efficient marketing campaigns faster and at lower costs.
AI has revolutionary potential to transform business operations through time and efficiency gains. However, harnessing its full capabilities requires digital and tech expertise most lack. Key challenges include the overwhelming and ever-growing array of AI tools, complex prompt engineering needed to optimize results, and applying real-world knowledge so AI generates strategically impactful content.
W’A.I combines industry veterans’ expertise with AI’s scalable content creation to help businesses navigate these hurdles. Our human guidance ensures your AI content follows best practices and performs optimally, granting a competitive edge.
We enable small and medium businesses to not just survive, but truly thrive no matter the economic climate.
Our AI solutions give resource-constrained SMEs enterprise-grade capabilities so they can compete with larger corporations.
By optimising budgets, our platforms provide SMEs with every possible advantage to boost growth and profitability.
We believe advanced technology should help companies of all sizes. Our AI systems uphold ethics and inclusion.
We give small and medium businesses the tools not just to compete, but win against even the largest corporations. Our technology levels the playing field so all companies can thrive.
More about Kris
Kris is an experienced marketing and communications leader passionate about emerging technology. Previously the Chief Digital Officer of a leading technology firm and Director of Digital at a top London agency, he spearheaded the integration of digital tools to enhance workflows and campaign performance. Kris now leads marketing and communications for a rapidly growing UK FinTech. He has continued to pioneer the use of AI to gain a competitive advantage and accelerate growth.
Early in his career, Kris successfully built and launched a digital business through the Institute of Digital Innovation. In recent years, he has focused on deeply studying emerging technologies and their marketing applications.
Kris combines 12+ months of hands-on AI experience with his strategic background to guide clients effectively. He specialises in finding the perfect AI mix using platforms like Anthropic, Jasper, Copy.ai, ChatGPT, Bard and Llama (among others) to deliver impactful campaigns through prompt engineering and AI optimisation. An avid lifelong learner, Kris ensures he remains on the cutting edge of marketing technology.
Head of Marketing and Communications
Launched and oversaw Fin-tech brand, marketing and communications to help SMEs obtain credit for cashflow.
Notable activity:
Chief Digital Officer
Launched and oversaw brand and marketing for an automated sustainability and technology firm.
Notable activity:
Chief Digital Officer
Launched and oversaw brand and marketing for an automated sustainability and technology firm.
Notable activity:
Director of Digital
Launched and established the digital service arm of leading UK communications firm.
Notable work:
Freelance
Graphic design and creative
Notable clients:
Freelance
Graphic design and creative
Notable clients:
Design Manager
London based PR and digital marketing firm.
Notable work:
Music composer and sound designer
Notable work:
Music composer and sound designer
Notable work:
Teesside University Digital City Fellow
Launched and directed 2D animation studio based in the north east
Bachelor of Arts at Sunderland University
Specialising in digital media, animation and music
Bachelor of Arts at Sunderland University
Specialising in digital media, animation and music
Schooled in the North East, raised on music, tech and hard work.
